Wired was founded in January 1990 by two engineers who just wanted to make great MPEG products. In the early days, Wired’s business model was that of a contract engineering company, retained by big companies (like IBM, Sony, AT&T, Lockheed Martin) to develop technologies & reference designs.
As you might imagine, developing for these heavyweights allowed Wired to amass a considerable war chest of MPEG-related intellectual property. Wired’s founders were disappointed that this great technology was moving from the laboratories to the consumers’ studios so slowly, so they decided to launch the company’s own line of products. In 1993, Wired introduced Mason – the first MPEG decoder available for the Macintosh platform. This led to a string of firsts, including the first Macintosh MPEG-2 decoder, the first Macintosh MPEG-2 encoder, and the first PowerBook DVD playback card.
The Wired MediaPress retired this year, after a long run as the world’s best selling professional realtime MPEG encoder. Our latest product, the Mason IP decoder is being used every day in the leading disc authoring facilities in the world. As always, we continue to offer engineering services to companies looking to integrate world-class MPEG solutions in their products.
Wired has an experienced management team (some might say ‘vintage’). Mike Evangelist, who serves as president and head marketing guy, came to Wired in 2002 from Apple Computer where he managed the product marketing for Final Cut Pro, DVD Studio Pro, and iDVD. Before that, he was part of the German company Astarte, who created such leading products at Toast and DVDirector. Mark Bain, co-founder of Wired, is the company’s chief technology officer and lead engineer. He has over twenty years of experience creating leading-edge video products for Apple computers. He worked on the first TV board for the Macintosh, the first DVD decoder for PowerBooks, and has consulted on video projects for Sony, IBM, Sonic Solutions and many more.
TOOLS FOR THE DELIVERY OF DYNAMIC MEDIA
We are proud of the fact that we’ve never strayed from Wired’s founders’ original mission of “providing affordable MPEG solutions that allow video content to be archived, transmitted, and played back.” We’re thrilled by how the applications for MPEG have grown up around us and are now being embraced by consumers with more mainstream applications. As HD production and delivery comes to the fore, Wired will be ready with products and services to help professionals get their work done, and discriminating individuals to enjoy their video content in the best possible quality.